CORE SKILLS

Analytical

• UX & product usability

• Deep feature analysis

• Hypothesis testing & validation

• Friction & churn analysis

• MVP definition & scope refinement

Design

• Product design

• Complex workflow design (CRMs, B2C & B2B SaaS, fintech, crypto)

• Web & App design

• Graphic design

• Corporate design

• Marketing design

Personality factors

Intuition / Logic / Introvert / Analyst

Core strenghts

Depth in details / Strategical thinking / Complex system optimisation and maintenance

CAREER

Lead Designer @ Wois.io

APR 2024 - MAY 2025

Wois.io is the platform, where experts can aggregate and monetise all their knowledge into interactive personal AI library, reply to private 1-on-1 async video conversations.

Led product design and worked directly with stakeholders to align business goals with clear, actionable design solutions. Developed feature concepts end-to-end, from idea to implementation based on strategic requests from the business team. Supported the product vision by translating complex requirements into intuitive, scalable user experiences. The company raised investments, gathering traction and successfully expanding on the market.

Lead Designer @ HRMNY.ai /.team

JUN 2021 - MAR 2024

HRMNY is a group of projects, developing the AI based solution, focusing on best human intelligence and self-development practices with deep understanding of types of personalities and behavioural patters.

Directed brand, product, and web design efforts, partnering with diverse stakeholders to define and communicate the value of advanced human intelligence solutions and support the path to market fit.

Lead Designer @ Multilogin.com

APR 2018 - FEB 2021

Multilogin is a most awarded antidetect browser platform on the market.

Started as a freelance design consultant and later joined the company to lead product and website design. Developed a consistent, user-centric, and intuitive UI, supporting growth and adoption. The company was later recognised in Estonia as one of the country’s most successful startups.

Lead Designer @ Cointraffic.io

MAR 2019 - JUN 2020

Cointraffic is a crypto advertising platform.

Led a project for brand, website and product redesign and optimisation, features automatisation. Worked closely with departments and stakeholders.

Designer @ Bitsgap.com

JAN 2019 - MAR 2019

Bitsgap is an all-in-one crypto trading platform.

Contributed to the development of a multi-exchange crypto trading platform for professional traders. The product achieved market traction and was later acquired by one of the major crypto exchanges.

Lead Web Designer @ Pipedrive.com

JUN 2016 - DEC 2018

Pipedrive is a powerful CRM for sales people.

As Lead Web Designer in the Marketing Department at Pipedrive, I helped shape the company’s digital presence by designing a high-performing website that drove sustained organic traffic growth. I developed and implemented a cohesive design language to ensure consistency across all landing pages and supported a successful company rebrand.

Built a modular design system that enabled the marketing team to create and launch custom landing pages independently, streamlining operations and accelerating campaign delivery. Designed creative assets for ads and blog content, maintaining a strong, engaging visual identity across all channels.

By the end of 2018, the company had doubled its number of paid customers and continued strong growth.

Lead Flash Graphic Designer @ Playtech.com

Mid-2010s

Playtech is a gambling technology solutions company.

Started as a Flash Graphic Designer in the mid-2010s, focused on replicating online games by developing precise Adobe Flash assets. Created pixel-perfect vector graphics that matched high-detail raster originals, significantly reducing game loading times. This improvement boosted player engagement and increased client profits by keeping players in-game rather than waiting for downloads.

The company later recognised this contribution and promoted me to Lead Flash Graphic Designer.

WORKS

Works are posted on my company home page.